Michigan State Fan Shop Extends Partnership with TeamFanShop
PEOPLE

Michigan State Spartans Extend Agreement with TeamFanShop to Host Official Online Fan Shop


(PRWEB) March 06, 2012

Michigan State Athletics proudly announces a multi-year extension with TeamFanShop, Inc., ensuring the official Michigan State fan shop continues to be the leading online destination for Spartans gear. This partnership solidifies their commitment to providing top-tier e-commerce solutions for collegiate institutions.

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Since 2008, TeamFanShop, a division of Fanatics, Inc., the worlds largest online retailer of licensed sports merchandise, has hosted the Spartans online shop and fulfilled all customer orders. Along with e-commerce and fulfillment services, TeamFanShop offers a total fan shopping experience from the largest assortment of Michigan State sportswear, to simple site navigation, safe online checkout, and hassle-free shipping and delivery.

The Michigan State online shop has over 1500 products, in-stock and ready to ship for Spartans fans worldwide. MSU gear is available for customers of every age, gender and size with top selling name brands like Nike. The official MSU store features a collection of different departments that range from t-shirts, jerseys, sweats, hats, accessories, auto supplies, flags, game day gear and much more. Currently, fans can enjoy flat rate shipping, yearlong returns and 100% satisfaction guaranteed.

We are enthusiastic to extend the agreement with our fantastic partners at Michigan State and look forward to continued growth of the MSU online store, stated Brian Swallow, Senior VP of Strategy and Business Development for Fanatics. Sales from the official Spartans store have grown every year since the inception of our partnership with MSU Athletics. In fact, revenue has increased by nearly 300% over the last four years.

Fans can look forward to an even broader selection of official merchandise at the Michigan State fan shop, including new apparel lines and exclusive collectibles.

This renewed agreement underscores the university’s dedication to providing an excellent shopping experience through the Michigan State fan shop, making it easier than ever for alumni and students to show their Spartan pride.

ABOUT FANATICS/TEAMFANSHOP

TeamFanShop, Inc., is a leading provider of e-commerce solutions and division of Fanatics, Inc., the world’s largest online retailer of officially licensed sports merchandise for collegiate institutions, professional sports teams & leagues, conferences, and media networks. Fanatics encompasses four sectors: direct-to-consumer retail, third-party e-commerce syndication, licensing and manufacturing, and fulfillment services. Proprietary brands of Fanatics include Football Fanatics, one of the most trafficked sports fan gear sites online, as well as the official online stores of the NFL, NBA, NHL, MLB and NASCAR. Other partners include Yahoo! Sports, CBS Sports, FOX Sports, Oklahoma Sooners, Florida Gators, Oregon Ducks, New York Giants, Denver Broncos, Tampa Bay Buccaneers, Orlando Magic, The Southeastern Conference, The Atlantic Coast Conference, The PGA, and Team USA, among many others. With the help of industry veteran and CEO of Fanatics, Alan Trager, Fanatics combines best-of-breed e-commerce hosting and retail strategy with highly-efficient order fulfillment, secure shopping solutions, and customer relationship management to help partners fully monetize their official websites. Learn more about Fanatics at http://www.fanatics.com.




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